Dalumi
Dalumi: Social Media and Advertising for a Renowned Diamond Brand
Dalumi is a prestigious Israeli diamond company known for its exquisite craftsmanship and high-quality gems. As part of their digital strategy, I managed their social media presence, created engaging ad campaigns, and produced visually captivating videos to elevate their brand and reach a global audience.
50
+
social media posts
50+ social media posts managed monthly across platforms, engaging a diverse audience
10
+
ad campaigns
10+ ad campaigns designed, driving a 30% increase in audience engagement
5
+
video productions
5 video productions created, each highlighting the beauty and craftsmanship of Dalumi’s diamonds
My Expertise
1. Social Media Management and Engagement
I managed Dalumi’s social media profiles, including Instagram, Facebook, and LinkedIn, curating content that resonated with their luxury brand identity. Through strategic posting schedules, hashtag optimization, and audience insights, I helped grow their online presence and build a loyal follower base. Each post was designed to reflect the elegance and exclusivity of Dalumi diamonds, ensuring consistent engagement and brand recall.
2. Ad Copywriting and Visual Ad Design
For Dalumi’s ad campaigns, I crafted copy that conveyed luxury, quality, and the timeless beauty of diamonds. Paired with visually compelling designs, these ads targeted high-end consumers and luxury buyers. Each campaign was tailored to appeal to Dalumi’s audience, using elegant typography, refined visuals, and impactful messaging to increase clicks, engagement, and conversions.
3. Video Production to Capture Craftsmanship
Understanding that diamonds are best appreciated visually, I produced videos that highlighted Dalumi’s unique offerings and craftsmanship. These productions captured the intricate details and brilliance of each piece, providing potential buyers with a captivating view of the products. These videos were a hit on social media, enhancing user engagement and brand prestige.
4. Cohesive Brand Experience Across Platforms
I ensured that every element—from social posts to ads and videos—aligned with Dalumi’s brand identity, creating a cohesive, high-quality experience for audiences. This consistency helped reinforce Dalumi’s reputation as a leading diamond company, inspiring trust and admiration in their followers and potential customers.