Finberry
Finberry: Branding & Design for a Wealth Management Solution
Finberry was developed as a modern wealth management platform, crafted to simplify financial planning and empower users to take control of their finances. I led the branding, website design, and app interface development, establishing Finberry as a visually appealing and user-friendly tool in the wealth management space.
3
Core Deliverables
10,000+ hours of development, from concept to web design and pitch creation.
50
+
Screens
50+ screens designed for the Finberry app, offering an intuitive, streamlined user experience
200
+
Hours
200+ hours invested in design, prototyping, and branding to create a cohesive product experience
My Expertise
1. Crafting a Distinct Brand Identity
I created a brand identity for Finberry that balanced professionalism with approachability, making wealth management feel accessible and engaging. The logo, color palette, and typography were designed to convey trust, reliability, and sophistication, helping position Finberry as a modern, user-friendly financial tool.
2. Website Design for Accessibility and Engagement
The Finberry website was designed to attract and inform potential users, presenting wealth management services in a clear, approachable way. I focused on creating an intuitive, responsive layout with engaging visuals and straightforward navigation, ensuring visitors could easily understand Finberry’s services and value proposition.
3. App Design for a Seamless Wealth Management Experience
I designed a wealth management app interface that prioritized ease of use and data clarity. The app included essential features like portfolio tracking, financial insights, and personalized recommendations, all presented in a visually appealing, easy-to-navigate format. The layout and color schemes were chosen to keep data visualization simple yet effective, enabling users to make informed financial decisions at a glance.
4. Consistent User Experience Across Platforms
Throughout the project, I ensured that the branding, website, and app designs aligned to create a cohesive user experience. This attention to consistency strengthened the Finberry brand, creating a seamless transition from the website to the app and reinforcing the brand’s identity at every touchpoint.