IMOXE
IMOXE: Rebranding and Website Redesign for a Leading School Uniform Company
Imoxe is a Romanian company specializing in high-quality school uniforms, known for its commitment to comfort, durability, and style. I led a comprehensive rebranding and website redesign to modernize Imoxe’s online presence, creating a fresh, vibrant identity that resonates with both students and parents.
100
%
brand refresh
100% brand refresh including new logo, color palette, and visual style guide
1
redesigned website
1 redesigned website enhancing product visibility and user experience
30
%
increase in time spent on site
30% increase in time spent on site, reflecting improved engagement and user satisfaction
My Expertise
1. Crafting a Fresh, Youthful Brand Identity
To appeal to students, parents, and educators, I developed a new brand identity that balances professionalism with a modern, youthful vibe. The rebranding included a new logo and color palette, combining classic, trustworthy colors with vibrant accents. Typography and iconography were chosen to be approachable yet polished, reflecting Imoxe’s dedication to quality and style in school apparel.
2. Website Redesign for Improved User Experience
The website redesign focused on creating a user-friendly interface with intuitive navigation and clear product categories. I prioritized a clean, modern layout that makes it easy for visitors to browse uniforms by style, size, and age group. Each product page was optimized with high-quality images, descriptive copy, and size guides to help users make informed purchasing decisions.
3. Showcasing Products Through Visual Storytelling
The redesigned website features engaging visuals and lifestyle photography that showcase Imoxe uniforms in real-life settings, helping customers envision the products’ look and feel. By incorporating storytelling elements—like student testimonials and a “Why Choose Imoxe?” section—I created an emotional connection with users, building trust and brand loyalty.
4. E-commerce Optimization for Smooth Transactions
The design philosophy for Aeon World was rooted in creating forms with substance. My approach drew inspiration from forme fără fond—ensuring that every visual element served a purpose beyond mere aesthetics. The goal was to build an immersive experience with genuine meaning, inviting users to not only enter the world of Aeon but to stay and engage.
5. Mobile-First Design for Accessibility
To cater to today’s mobile-savvy users, I prioritized a mobile-first approach, ensuring the site is fully responsive and accessible across all devices. The mobile design maintains brand consistency, offering the same smooth, intuitive experience for users on the go.