Smart Founders
Smart Founders: Design & Development for an American Startup Incubator
Smart Founders is an innovative American incubator that supports early-stage entrepreneurs with resources to succeed. I collaborated with them on graphic design, web design, branding, and app development, creating a cohesive digital identity that reflected their bold, forward-thinking approach.
4
Core areas of expertise
4 core areas of expertise contributed: graphic design, branding, web design, and app development
150
+
brand assets created
Over 150 brand assets created, from logos to app icons and marketing collateral
5
Apps Designed
5 apps designed to support and engage founding members. Slicing Pie app, Power up app, and a few others.
My Expertise
1. Visual Identity and Branding
From the outset, my goal was to create a strong, cohesive brand that communicated Smart Founders' mission to empower and accelerate startup growth. This included designing a logo that captured the essence of innovation and resilience, as well as a brand guide detailing typography, color schemes, and visual elements to ensure a unified look across all platforms.
2. Website Design for a Seamless Experience
The Smart Founders website was designed as an engaging, user-centric portal, providing founders and investors easy access to the incubator’s resources, program information, and community tools. I focused on a clean, responsive layout with intuitive navigation to enhance usability and create a professional, trustworthy online presence.
3. Development of the “Power Up” App
One of the flagship projects for Smart Founders was the Power Up app, designed as a unique tool for assessing and building rapport among the founding members. The app offered a series of thought-provoking questions, allowing members to gain insights into each other’s strengths and personalities. By facilitating these engaging sessions, Power Up became a valuable tool for understanding team dynamics and fostering a collaborative culture.
4. Comprehensive Graphic Design for Multiple Touchpoints
Throughout the project, I created various graphic assets, from social media visuals to presentation templates, ensuring that every touchpoint aligned with the Smart Founders brand. This consistent visual language helped reinforce the incubator’s identity and made each product feel like an extension of the Smart Founders vision.