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Onyx Radiance

liquidysplit
on Oct 31, 2024

Onyx Radiance

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Onyx Radiance: Digital Strategy and Design for a Premium Wellness Brand

Onyx Radiance is a wellness brand focused on luxury products that promote health and radiance from within. To support their online presence and increase conversions, I provided graphic design, managed Google Ads campaigns, crafted engaging copy, and created several landing pages, along with editing impactful video content that aligns with the brand’s high-quality standards.

20 +

ad campaigns

20+ ad campaigns created and managed, resulting in a 40% increase in site traffic and a 25% boost in conversions

5 +

landing pages

15+ landing pages developed, optimized for targeted campaigns and specific audience segments

30 +

visual assets

30+ visual assets designed and video edits produced to enhance brand appeal and engagement

My Expertise

1. Google Ads Management and Copywriting
I managed Onyx Radiance’s Google Ads campaigns, creating targeted keywords, compelling ad copy, and optimizing for maximum ROI. Each campaign was tailored to reach specific audience segments, from those interested in wellness and luxury to first-time buyers. The copy highlighted the unique benefits of Onyx Radiance’s products, ensuring that users were drawn to click and learn more.
2. Graphic Design for Visual Impact
My role included designing various visual assets to promote Onyx Radiance across digital channels. Each design reflected the brand’s elegance and commitment to quality, using clean lines, soothing colors, and minimalistic layouts that resonated with the wellness theme. These assets were crucial in strengthening brand identity and maintaining consistency across all platforms.
3. Landing Page Development for Targeted Conversions
I created multiple landing pages optimized for conversion, each tailored to specific ad campaigns. These landing pages featured clear calls to action, engaging visuals, and streamlined content to ensure an intuitive user experience. The layout and structure were designed to guide users seamlessly toward purchasing, signing up, or exploring more about the brand.
4. Video Editing for Compelling Content
To further elevate Onyx Radiance’s digital presence, I edited video content that showcased product highlights, user testimonials, and wellness tips. Each video was designed to captivate viewers, presenting product details and benefits in a concise, visually appealing way that aligned with Onyx Radiance’s brand standards.
5. Cohesive Strategy for an Elevated User Experience
By harmonizing ad copy, graphic design, landing page elements, and video content, I crafted a seamless digital experience that reinforced Onyx Radiance’s brand and engaged users across multiple touchpoints. This cohesive approach resulted in improved engagement rates and built a trustworthy, premium image for the brand.

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  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
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