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Branding, Motion, UI/UX, Web Design, Web Development

Dental Upscale

liquidysplit
on Oct 31, 2024

Dental Upscale

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Dental Upscale: Branding and Digital Presence for Dentist Marketing

Dental Upscale is a specialized marketing platform developed to help dental practices across America grow their patient base and establish a strong digital presence. I led the branding and website development for Dental Upscale, crafting a polished, professional look that appeals to both dentists and their prospective clients.

1

comprehensive brand identity

1 comprehensive brand identity crafted for Dental Upscale, establishing a consistent, credible look and feel

20 +

unique pages

20+ unique pages on a fully customized website designed to attract and inform dental professionals

50 %

increase in lead conversions

50% increase in lead conversions through optimized website structure and targeted content

My Expertise

1. Crafting a Professional, Trustworthy Brand Identity
Dental marketing requires a unique balance of professionalism and approachability. I developed a brand identity for Dental Upscale that conveys expertise, trust, and warmth—qualities essential for healthcare providers. The logo, color scheme, typography, and visual assets were chosen to resonate with dental practices looking for a reliable marketing partner.
2. Website Design for Lead Generation and User Engagement
The Dental Upscale website was designed to function as both a resource hub and a lead generation tool. I created an intuitive layout with dedicated pages for services, success stories, and resources that guide potential clients through the decision-making process. Strategic calls to action, along with a clean, easy-to-navigate structure, were implemented to enhance user engagement and conversion rates.
3. Content Strategy Aligned with Marketing Goals
Each page was structured to highlight the unique advantages of Dental Upscale’s marketing services, with content that speaks to dentists’ goals and challenges. The copy emphasized Dental Upscale’s expertise in the dental industry, reassuring potential clients of the platform’s ability to increase patient inflow and build a recognizable brand for their practices.
4. Consistency Across All Brand Elements
Every aspect of the project, from the color palette to typography and messaging, was unified to create a consistent brand experience. This cohesive approach not only established credibility but also made Dental Upscale instantly recognizable across all its digital touchpoints, reinforcing its position as a leader in dental marketing.

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  • Essential: Remember your cookie permission setting
  • Essential: Allow session cookies
  • Essential: Gather information you input into a contact forms, newsletter and other forms across all pages
  • Essential: Keep track of what you input in a shopping cart
  • Essential: Authenticate that you are logged into your user account
  • Essential: Remember language version you selected
  • Functionality: Remember social media settings
  • Functionality: Remember selected region and country
  • Analytics: Keep track of your visited pages and interaction taken
  • Analytics: Keep track about your location and region based on your IP number
  • Analytics: Keep track of the time spent on each page
  • Analytics: Increase the data quality of the statistics functions
  • Advertising: Tailor information and advertising to your interests based on e.g. the content you have visited before. (Currently we do not use targeting or targeting cookies.
  • Advertising: Gather personally identifiable information such as name and location
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